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  • New Apparel Launch, Process & Results
    October 25, 2018 Pete Mogck

    New Apparel Launch, Process & Results

    For Q3, 2018, we wanted to put a larger emphasis on what has traditionally been a secondary product category: shirts. We rolled out four new t-shirts and expanded color variations in some of our original designs (everyday T, crew neck sweatshirt, female tank...

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  • The Mobile Shop: 6 Tips for Selling at Events
    October 15, 2018 Pete Mogck

    The Mobile Shop: 6 Tips for Selling at Events

    Since 2015, we've done over 100 different pop-up sales events at trade shows, malls, city festivals and breweries. We've managed to get in front of millions of people and generate millions of dollars of revenue. It's a grind. Travel, set up, talk to a few thousand people, tear down, then travel to the next spot.
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  • Opening a Mall Store: 8 Major Lessons
    October 8, 2018 Pete Mogck

    Opening a Mall Store: 8 Major Lessons

    In June 2018, Paddle North opened a new retail store at the Mall of America. We're now a little over 100 days into operation and have learned a lot. The learning curve was big, as this was our first "official"...

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