New Apparel Launch, Process & Results
For Q3, 2018, we wanted to put a larger emphasis on what has traditionally been a secondary product category: shirts. We rolled out four new t-shirts and expanded color variations in some of our or...
The Mobile Shop: 6 Tips for Selling at Events
Since 2015, we've done over 100 different pop-up sales events at trade shows, malls, city festivals and breweries. We've managed to get in front of millions of people and generate millions of dolla...
Opening a Mall Store: 8 Major Lessons
In June 2018, Paddle North opened a new retail store at the Mall of America. We're now a little over 100 days into operation and have learned a lot. The learning curve was big, as this was our fir...