Setting Goals: Lessons from My Nine-Year-Old
My son, Ty, has saved up about $500 – mainly from birthday gifts and, more recently, from helping with projects around the house. He keeps his savings in a kid-friendly financial app that teaches a...
As marketers, it's normal to want total control - brand image, aesthetic messaging, and more. After all, we know our brand better than anyone else. But there is a humbling truth... we don't always...
Establishing a Bootstrap Mentality
Can an employee buy into the same bootstrap mentality that the business owner has? And how does a business owner tap into that and bring that out of an employee? My name is Isaac. I've been around ...
Quickly and Easily Increase AOV
Your site is getting the traffic. Conversion rate is healthy. Yes, you want to continue to focus on new customer acquisition. But what about maximizing revenue from existing customers? Cross-sellin...
The early days of Paddle North were - and I use this word fondly - scrappy. The only way I've found to explain it is to say there were an ever-increasing number of hats with very few heads to wear ...
Are giveaways worth it?It depends. We've participated in a variety of giveaway promotions over the years and here is what we've learned...It's not just about social media: yes, giveaways are an ex...