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Product Page Essentials

Product Page Essentials

4 days ago
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Written by Brennan Mogck
You've got a product you want to sell online. How do you get more people to convert?While priorit...
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Networking and Mentorship

Networking and Mentorship

4 days ago
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Written by Matt Frakes
As our business has grown we’ve faced new challenges. We’ve never really had a mentor or particip...
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Apparel Production: Outsourcing to Owning the Process

Apparel Production: Outsourcing to Owning the Process

4 days ago
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Written by Peter Mogck
Most people know us for our hard goods-- paddle boards, kayaks, surf boards and utility docks. Di...
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Integrity in Interviews

Integrity in Interviews

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Written by Peter Mogck
My first job out of college was in a tough work environment. After giving it about eight months, ...
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Entrepreneurship: A Family Tradition

Entrepreneurship: A Family Tradition

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Written by Matt Frakes
People often say something is in your blood. As if you were born to do or predestined to have a c...
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Improve Email Open Rates

Improve Email Open Rates

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Written by Brennan Mogck
Our email inboxes are inundated more than ever. We sign up for newsletters to hear from brands w...
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$0-$1 MILLION: LESSONS LEARNED

$0-$1 MILLION: LESSONS LEARNED

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Written by Matt Frakes
Paddle North started as a side hustle originally intended to be a fun way to make some extra cash...
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Automating Your Customer Journey

Automating Your Customer Journey

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Written by Brennan Mogck
Scaling a small business is hard work.
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Made in China

Made in China

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Written by Peter Mogck
We contract manufacture some products in China. Why? Yes, cost-effectiveness. But also so much mo...
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Let's Talk About Email

Let's Talk About Email

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Written by Brennan Mogck
Let's talk about email in 2024. Has it changed? Yes. Does it still have value? Absolutely.Despite...
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Matt's Startup Story

Matt's Startup Story

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Written by Matt Frakes
In 2009, I graduated from the University of Minnesota Duluth and immediately started working ...
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Focus On Your Business

Focus On Your Business

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Written by Peter Mogck
A new idea is a business owner’s enemy. It walks around in your brain, voraciously consuming your...
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On Work Life Balance

On Work Life Balance

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Written by Matt Frakes
Finding Balance is an ongoing process.   Growing up, I idolized the hustlers for their work e...
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Winning Social Media Content

Winning Social Media Content

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Written by Brennan Mogck
What content performs the best? There is no-one-size fits all strategy. It depends on the brand, ...
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Lego Kits & Business Partners

Lego Kits & Business Partners

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Written by Pete Mogck
Lego kits seem like a paradox. My family and business partner like them -- not me though. I grew...
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Lets Talk About Sunglasses

Lets Talk About Sunglasses

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Written by Pete Mogck
We sold $102,200.27 of them in my last report. About ~73k of that is profit. 3,475 pairs, spread ...
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Personalize Your Emails

Personalize Your Emails

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Written by Brennan Mogck
There's a reason why massive companies put so much effort into appearing smaller than they are......
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Start a biz on paternity leave?

Start a biz on paternity leave?

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Written by Peter Mogck
Yes, I started Paddle North during my two-week paternity leave. My wife, Bridget, was supportive ...
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Lessons from 141 Trade Shows

Lessons from 141 Trade Shows

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Written by Peter Mogck
Paddle North's origins are filled with grit - like the “ pack a truck and dive into trade shows” ...
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We Closed Our Mall Stores

We Closed Our Mall Stores

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Written by Pete Mogck
The Year We Closed The Mall Stores. From 2016 to 2023, we operated retail stores in four differen...
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