$0-$1 MILLION: LESSONS LEARNED
Paddle North started as a side hustle originally intended to be a fun way to make some extra cash on the weekends and maybe a full-time business someday. There’s a more in-depth background store HE...
Automating Your Customer Journey
Scaling a small business is hard work.
Let's talk about email in 2024. Has it changed? Yes. Does it still have value? Absolutely.Despite email inboxes being inundated with marketing emails more than ever, it continues to be one of our t...
In 2009, I graduated from the University of Minnesota Duluth and immediately started working for an engineering consulting firm. When I joined the company, there was just one other employee an...
A new idea is a business owner’s enemy. It walks around in your brain, voraciously consuming your time and attention. IYKYK. Meanwhile, your currently successful idea quietly awaits your return. I...
Finding Balance is an ongoing process. Growing up, I idolized the hustlers for their work ethic and their inability to give up. A lot of this was learned from my parents, who modeled entrepre...
What content performs the best? There is no-one-size fits all strategy. It depends on the brand, product, and audience; not to mention constantly-changing social algorithms and trends. At Paddle N...
Lego kits seem like a paradox. My family and business partner like them -- not me though. I grew up with buckets of blocks. Lego was an open canvas, a realm of endless possibilities where I could ...
We sold $102,200.27 of them in my last report. About ~73k of that is profit. 3,475 pairs, spread between 25 variants— all without running a single advertisement on them. 1,856 different people paid...
There's a reason why massive companies put so much effort into appearing smaller than they are... they want to seem relatable. Then why do small companies put so much effort into trying to appear ...
Start a biz on paternity leave?
Yes, I started Paddle North during my two-week paternity leave. My wife, Bridget, was supportive of the idea (looking back - that’s a miracle in itself). I remember asking her right before bed on...
Paddle North's origins are filled with grit - like the “ pack a truck and dive into trade shows” sort of grit. We’ve done that 142 times. Sometimes all the way to Annapolis, Fort Lauderdale or Kans...