Setting Goals: Lessons from My Nine-Year-Old
My son, Ty, has saved up about $500 – mainly from birthday gifts and, more recently, from helping with projects around the house. He keeps his savings in a kid-friendly financial app that teaches a...
As marketers, it's normal to want total control - brand image, aesthetic messaging, and more. After all, we know our brand better than anyone else. But there is a humbling truth... we don't always...
Establishing a Bootstrap Mentality
Can an employee buy into the same bootstrap mentality that the business owner has? And how does a business owner tap into that and bring that out of an employee? My name is Isaac. I've been around ...
Quickly and Easily Increase AOV
Your site is getting the traffic. Conversion rate is healthy. Yes, you want to continue to focus on new customer acquisition. But what about maximizing revenue from existing customers? Cross-sellin...
The early days of Paddle North were - and I use this word fondly - scrappy. The only way I've found to explain it is to say there were an ever-increasing number of hats with very few heads to wear ...
Are giveaways worth it?It depends. We've participated in a variety of giveaway promotions over the years and here is what we've learned...It's not just about social media: yes, giveaways are an ex...
The Crucial Role of Cash Flow Management in Small Businesses
Cash Flow management is a core skill you need to master to be a successful business owner. It can drive growth, safeguard against uncertain times, and add profit to your bottom line. Simply put, ca...
If you're looking to level up this summer, this is your power reading list. Here are the top ten books (in no particular order) that I regularly revisit for inspiration and business lessons. From t...
As a part of your email marketing strategy, it's essential to constantly evaluate your most important metrics - opens, clicks, revenue, and deliverability - to take the temperature and identify opp...
Each summer, as our demand for seasonal help surges, we at Paddle North gear up for a hiring spree. This year, the response to our job postings was overwhelming. We were inundated with application...
Setting Goals for Your Business
Goal setting has been a key driver in my life and our business. We set monthly and yearly goals and try to forecast out what our business will look like 5 years from now. Our goals and progress are...
When building and growing a direct-to-consumer brand, there is an infinite number of tools at your disposal. In addition to all of the options, sales reps from every dtc tech company will make dail...